GLOBAL RUM AMBASSADORÂ TO STAGEÂ THE WORLDâ€™S LARGEST RUM TASTINGÂ AS PRECURSOR TO EIGHTH ANNUAL RUMFEST
Very limited spaces available to the Guiness WorldÂ Record attemptÂ and tickets available now on a first come first serve basis
Thursday 9th October 2014,Â
Londonâ€™s ILEC, Earlâ€™s Court
Tickets at Â£10,Â now on sale fromÂ rumfest.co.uk
Global Rum Ambassador Ian Burrell is inviting rum fans to become official record breakers as he bids to take the title of â€˜Worldâ€™s Largest Rum Tastingâ€™ at what is set to be the biggest rum tasting experience ever to be staged.
Taking place on Thursday 9th October as a precursor to the eighth annual The RumFest, rum enthusiasts will be treated to a tasting experience at Londonâ€™s ILEC Conference Centre, Earlâ€™s Court where they will be able to sample and discover rums from six prestigious rum brands.
These brands have been hand-picked by Burrell especially for the event and reflect the diversity of blends, taste and style on offer across the rum category and will be presented by some of the industryâ€™s leading names.
From Appletonâ€™s Jamaican-style Rum presented by esteemed Master Blender Joy Spence, to a Rum which bring a bit of history to the evening with Pusserâ€™s Navy Rum presented by Peter Thornton and George Freegard, to Trinidadian-style Angostura presented by Master Distiller John Â Georges, this will be a unique and one-off evening for rum lovers.
Officially adjudicated by a Guinness World Records representative and hosted by Ian Burrell, tickets are available to buy now for only Â£10 and tables of 10 can be pre-booked for groups, all available with more information on all four days of events from The RumFestÂ website.
For the first time inÂ history,Â RumFestÂ invites guests to become part of aÂ record-breaking attempt to hostÂ the worldâ€™s largest rum tasting, with hundreds ofÂ rum enthusiasts coming together to sampleÂ six esteemed rums from across the globe.
Representing Jamaica, Appletonâ€™s Rum will be sipped and savoured with commentary from revered Master Blender, Joy Spence, whilst the Spanish style of rum, Don Q will be sipped and savoured with a yet to be announced speaker.
For a historical twist Pusserâ€™s Navy Rum will be presented by George Freegard and Peter Thornton. Angostura will bring a taste of Trinidad to the evening hosted by Master Distiller John Georges and the delights of Cubanâ€™s classic Havana Club will be a part of the World Record Attempt withÂ one final rum to be announced in the coming weeks.
Doors will open at 5pm where guests will be greeted with a welcome speech from Global Rum Ambassador andÂ RumFestÂ founderÂ Ian Burrell, followed by an introduction to the rules and regulations ofÂ the Guinness World Records.
From 6.30pm the world record attempt will begin as guests taste the six rums from some of the worldâ€™s most reveredÂ rum distilleriesÂ followed by an audience Q&A and the presentation of the Guinness World Records certificate.
Global Rum Ambassador and RumFest FounderÂ Ian BurrellÂ comments,Â â€œThe possibility of hosting the Worldâ€™s Largest Rum TastingÂ is incredibly exciting and we cannot wait to share the experience with so manyÂ rum lovers and it will beÂ the perfect way to kick off what will be four days of superbÂ rumÂ celebrations.
Rum is a spirit loved by many and to have the chance to taste six esteemed rumsÂ hosted by their top master blenders, ambassadors and distillers is an honour and aÂ privilege. I cannot wait to share it with you all!â€
The RumFest takes place in London at the ILEC on Friday 10th for press and trade andÂ Saturday 11th to Sunday 12th October 2014Â for trade and consumers. Standard tickets are now on sale at Â£49.95 for Saturday and Sunday, which include access to all areas of the the event and single measure tastings from the majority of exhibitors.
The brand new Golden Tot Tokens are Â£5 each and allow for additional access to the more premium rums on offer.Â One token can be exchanged for rum retailing Â£80 â€“ Â£100 and more expensive rums will be available for additional tokens. For full information please visit the RumFestÂ website.
The Rum Experience is a concept created by Global Rum Ambassador and the Founder of UK RumFest, Ian Burrell. Celebrating the resurgence of rum and rum culture around the world, The Rum Experience takes a contemporary approach to promoting the rum and sugarcane industries and Caribbean culture through a series of unique events, festival, rum tastings, pop-up experiences, food pairings and rum battles.
10th-12th October 2014, ILEC Conference Centre
Ibis London Earls Court
47 Lillie Road
London SW6 1UD